Style Guides

Building a wardrobe you actually reach for takes more than good taste—it takes a point of view. At Florimay, we design small-batch pieces in New York with intention, and we write the Florimay Journal in the same spirit: practical, specific, and grounded in how real women dress. This page gathers every style guide we've published, organized by the questions we hear most often. Whether you're rebuilding a capsule wardrobe from scratch, figuring out what to wear to a late-summer wedding, or choosing a thoughtful gift for the woman who says she has everything, you'll find a clear starting point below.

A note on how we write: we don't chase trends, and we won't tell you to buy forty things. Our founders started Florimay because we were tired of wardrobes that fell apart after one season. So the advice here leans toward fewer, better pieces—clothes that work across contexts, shoes that hold up on city sidewalks, and care routines that extend the life of everything you own. Bookmark this page; we add new guides every month.

Capsule Wardrobe Guides

A capsule wardrobe isn't about minimalism for its own sake—it's about clarity. When every piece works with every other piece, getting dressed takes minutes instead of mornings. Our capsule guides walk through season-by-season building blocks, with specific recommendations from the Florimay collection.

• The 12-Piece Capsule Wardrobe: A Starter Guide
• Fall Capsule Wardrobe: Layering Without the Bulk
• The Work-From-Home Capsule: Polished but Comfortable
• One Carry-On, Ten Days: A Travel Capsule

New to the idea? Start with our Essentials collection—it's the closest thing we have to a ready-made capsule.

Dressing by Occasion

The hardest part of getting dressed is usually the context: a rehearsal dinner that's dressy but outdoors, a client meeting that's formal but creative, a holiday party where you'll also pick up the kids. These guides tackle specific occasions with specific outfits.

• What to Wear to a Wedding: A Season-by-Season Guide
• The Job Interview Outfit, Reconsidered
• Holiday Party Dressing Without the Sequins
• Summer Dinner Outfits for City Evenings
• First Date Outfits That Feel Like You

Looking for the dress itself? Browse our Dresses collection or the seasonal Occasion edit.

Footwear Guides

Shoes make or break an outfit, and in New York they make or break a day. Our footwear guides focus on fit, comfort over distance, and how to pair shoes with the rest of your wardrobe.

• Loafers vs. Ballet Flats: Which Fits Your Life?
• Heels You Can Actually Walk In
• The Fall Boot Guide: Ankle, Knee, and Everything Between
• How to Wear Sneakers With Dresses (Without Looking Like You Gave Up)

Shop the Shoes collection to see what we're making this season.

Care Tips

Small-batch clothing is an investment, and caring for it well is how you protect that investment. These guides cover laundering, storage, and small repairs that extend the life of natural fibers and leather.

• Washing Silk at Home: A Gentle Method
• Caring for Cashmere Through Winter and Beyond
• Leather Shoe Care: A Monthly Routine
• Storing Seasonal Clothing in Small Apartments

Gift Guides

Thoughtful gifts take time. Our gift guides are organized by recipient and price so you can find something specific rather than scrolling endlessly.

• Gifts Under $100 That Don't Feel Like Filler
• Gifts for the Mother Who Says She Doesn't Need Anything
• Bridesmaid Gifts Beyond Matching Robes
• Hostess Gifts That Go Beyond Wine

Or skip straight to the Gifts collection, curated each season by our team.

Keep Reading

We publish new guides on the first and third Wednesday of every month. The best way to catch them is through our newsletter, where subscribers also get early access to new arrivals and restocks. If you'd rather browse, the full archive lives on the Florimay Journal.

Have a question you'd like us to write about? Tell us—most of our best guides started as reader emails.